Improve your Search Engine Rankings Blogging can have a significant effect on your search engine rankings if executed properly. If your content is engaging, useful, and shareable, you can earn powerful backlinks from other established publishers, and search engines can then recognize that your content is worthy of higher rankings. Additionally, your blog posts have the potential to rank for themselves in related searches. Blogging does require more effort than other forms of social media, but the rewards can also be much greater.