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How Important Are Reviews?
84% of people trust online reviews as much as a personal recommendation.
74% of consumers say that positive reviews make them trust a local business more.
94% of consumers will use a business if it has at least a 4 star rating.
How Do Reviews Help?
Contributing to your bottom line.
“Just one review can increase the conversion rate by 10 percent. At 100 reviews the conversion rate can be boosted by up to 37 percent, and by the time there are 200 reviews, the rate can be boosted as much as 44 percent.”
"Transactional data from Travelocity illustrate that if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share."
"On average, product page visitors who interact with review content show... +58% conversion rate, +62% revenue per visit, +3% average order value... compared to those who do not interact with reviews."
"Only 14 percent of consumers would even consider using a business with one or two stars."
Improving your online presence.
Review Signals (Review quantity, review velocity, review diversity, etc.) account for 13% of Local Pack ranking and 7% of Localized Organic Rankings.
"54% of people will visit the website after reading positive reviews."
Positive Star Ratings can increase your click-through-rate which, in turn, can increase your search engine rankings.
Do some reviews help more than others?
Having lots of TripAdvisor reviews is great but that only helps you with guests that are on TripAdvisor.
Google Reviews show up in the Local Pack directly in the search results, and can contribute to your click-through-rate.
"63% of consumers use a search engine to find online reviews. 37% of consumers go directly to a review site to find/read online reviews."
How long do I need to continue gathering reviews?
"22% of consumers will only consider reviews written in the last 2 weeks."
"73% of consumers think that reviews older than 3 months aren’t relevant."
How do I get more high-quality reviews?
89% of consumers say they would leave a review if asked.
Make it as easy as possible for guests to leave reviews. Email or text guests links to several review platforms.
Monitor and reply to guest reviews. Engagement from the business encourages activity from customers.
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