Google Analytics Basics
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Traffic Statistics
- Sessions - to most people, this is what's referred to colloquially as a "Hit" on your website. Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
- Users - users that have had at least one session within the selected date range. Includes both new and returning users.
- % New Sessions - an estimate of the percentage of first time visits.
Engagement Metrics
- Pageviews - the total number of pages viewed. Repeated views of a single page are counted.
- Pages/Session (Average Page Depth) - the average number of pages viewed during a session. Repeated views of a single page are counted.
- Avg. Session Duration - the average length of a Session.
- Bounce Rate - the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).

Acquisition Sources
- Organic Search - traffic that came to your website through a search engine query.
- Referral - traffic that came to your website through a link on another website.
- Direct - traffic from a user typing your website directly into the browser's address bar.
- Social - traffic that came to your website through a link on a social media site.
- Landing Page - the page through which a visitor enters your website, implying which pages are performing the best in search engine rankings.
